Description
Cancer Council Victoria has launched a new brand platform, ‘Hope discovered daily’, created in collaboration with its in-house brand team and Ben Coulson’s The Ministry of Lateral Thoughts. The campaign shifts the conversation around cancer away from diagnosis and treatment, instead highlighting the progress being made through research and the everyday moments that become possible because of it.
The hero film follows a young cancer survivor returning to school after treatment, using a single continuous shot to capture the significance of what appears to be an ordinary milestone. By focusing on a simple, relatable moment rather than the illness itself, the campaign celebrates the future that ongoing cancer research helps create for more people.
According to the creative team, the platform was inspired by the growing impact of advances in cancer research and technology, which continue to improve survival rates and offer genuine reasons for optimism. The campaign is rolling out across YouTube, out-of-home, radio and digital display.
This professional campaign titled 'Hope Discovered Daily' was published in Australia in July, 2026. It was created for the brand: Cancer Council Victoria, by ad agency: The Ministry Of Lateral Thoughts. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 5 minutes ago.
Credits
Client: Cancer Council Victoria
Head of Brand: Danielle Chidlow
Creative Director: Richard Muntz
Producer: Charli Lin
Creative Agency: The Ministry Of Lateral Thoughts
Ben Coulson
Production Company: FINCH
Director: Stephen Carroll
Managing Director: Corey Esse
Executive Producer: Martin Box
Producer: Darcey Taylor-Morrison
Music/Sound: Echo Darling
Composer: David Moore
Casting: Nick Hamon Casting
