The opioid crisis has reached epidemic proportions in the U.S. To raise awareness, while also reducing the stigma associated with opioid consumption, we made people relate to the problem throughout an everyday practice. When binge-watching your favorite show, your brain produces dopamine, and your body experiences a drug like high.
This student campaign titled 'Hooked' was published in United States in February, 2018. It was created for the brand: Netflix, by ad school: Miami Ad School. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising School: Miami Ad School, USA
Art Directors: Nidal Koteich, Daniel Pujol, Lisette Azulay
Copywriter: Agustina Lavignasse