Description
The honey market is not transparent and gives consumers little information about the origin of the product. To introduce Austria's consumers to Darbo's genuine Austrian honeys, we turned to the source of our products: nature itself. A CGI artwork shows a typical Austrian scenery, which was created entirely from honey. This showed consumers in a matter of seconds that only Austrian nature goes into Darbo's Austrian honeys.
This professional campaign titled 'Honey artwork' was published in Austria in March, 2023. It was created for the brand: Darbo, by ad agency: Demner Merlicek & Bergmann / DMB.. This Print medium campaign is related to the Food industry and contains 4 media assets. It was submitted about 2 years ago by PR Manager: Janina Schwarz of Demner, Merlicek & Bergmann / DMB..
Credits
Advertising Agency: Demner, Merlicek & Bergmann / DMB., Vienna, Austria
Illustration & CGI: Christo Penev, Daniel Poschinger
Creative Director: Daniela Sobitschka, Anna Repitsch
Art Director: Martin Dorn
Etat Director: Lea Kristofics-Binder, Julia Dragosits
Account Manager: Elisabeth Salazar Morales
Retusche: Kilian Nagy
Picture Editing: Mladen Penev
