The oldest model in the world

Agency: Demner Merlicek & Bergmann / DMB.


Fashion always conveys the same image: tall, thin, young. Zalando has a different vision&wanted to show that fashion knows no size, figure type or age. Zalando therefore engaged the smallest, curviest&oldest model in the world: the Venus of Willendorf. The oldest preserved female statue received customized looks from Zalando, presenting them within the regular exhibition at the Natural History Museum. For 1 week, visitors could experience the sign for body&age positivity.

This professional campaign titled 'The oldest model in the world ' was published in Austria in September, 2021. It was created for the brand: Zalando, by ad agency: Demner Merlicek & Bergmann / DMB.. This Ambient and OOH Outdoor media campaign is related to the Retail Services industry and contains 5 media assets. It was submitted about 1 year ago by PR Manager: Janina Schwarz of Demner, Merlicek & Bergmann / DMB..


Advertising Agency: Demner, Merlicek & Bergmann / DMB., Vienna, Austria
Creative Director: Sebastian Kaufmann
Art Director: Mario Goldsteiner
Copywriter: Paul Ballot, Maximilian Peleska, Nikolas Rein, Anna Repitsch
Graphic Design: Viktoria Mannsberger
Strategy: Jacky Hamid, Katharina Schmid
Client Director: Bianca Schediwy
Project Manager: Alicia Rocki
Styling: Alexandra Elsbacher


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