Blue plaques placed where ex-homeless people once lived
Blue plaques are usually put up to commemorate famous people in places they used to live.
We used them to celebrate the achievements of people who have got themselves off the streets.
The aim was to inspire more support for APAP (a homeless charity in North London) so they can help more people still facing homelessness.
This professional campaign titled 'Homeless Plaques' was published in United Kingdom in December, 2022. It was created for the brand: All People All Places, by ad agency: Cogent. This Ambient medium campaign is related to the Other industry and contains 7 media assets. It was submitted about 1 year ago.
Ad agency: Cogent
Production: Junction 11 and Racoon
Brand: All People All Places
Client: George Dunstall
Creative Director: Darren Giles
Creative Team: Mark Teece and David Finch
Photographer: Robert Duncombe
Producers: Gemma Marsh and Lucy McDermott
Design: Sam Armistead, Shelley Odell, Nick Lyons, Ben Walton
Account Director: Jade Thompson