Bakers Not Bonkers

Agency: Cogent




One thing drives all bakers bonkers: baking paper that keeps curling up. So we turned wrestling with unruly baking paper into a comedy sketch. It gave bakers a giggle, before we gave them the solution: new Bacofoil Baking Paper that never curls up.

This professional campaign titled 'Bakers Not Bonkers' was published in United Kingdom in October, 2022. It was created for the brand: Bacofoil, by ad agency: Cogent. This Film medium campaign is related to the Household Products industry and contains 2 media assets. It was submitted 10 months ago.


Ad Agency: Cogent
Production: Junction 11
Brand: Bacofoil
Client: Zoe Lunn and Andre Bailey
Director: Matt Carter
Creative Director: Darren Giles
Creative Team: Mark Teece and David Finch
Head of Design: Sam Armistead
Account Director: Amy Yeardley
Account Manager: Neeta Panchal-Patel
Producers: Liza Al-Zir, Kitty Norwell, Ian Gathard
Content Creator: Alice Ward
Strategist: Dan Neville

All People All ...
Ferrero Estathé


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