Description
In India, Diwali is celebrated by lighting oil lamps and exchanging traditional sweets, known as mithai. These gifts carry wishes for happiness, prosperity and new beginnings.
For DRA, an Indian residential developer, this festive tradition offered a simple idea: turn “Home Sweet Home” into something literal.
The visual reimagines an apartment building made of a stack of Indian sweets.
This professional campaign titled 'Home Sweet Home' was published in India in November, 2026. It was created for the brand: DRA, by ad agency: Blue Noodles. This Digital and Print media campaign is related to the House, Garden, Other, and Professional Services industries and contains 1 media asset. It was submitted 1 day ago by Founder: Anantha Narayan of Blue Noodles.
Credits
Ad Agency: Blue Noodles, Chennai, India
Art Director: Anbu Chezhian
Designer: M. Thyagarajan
Copywriter: Anbu Chezhian
