Description
DDB Romania launches a new value platform for McDonald's Romania dedicated to all those who want a deal that saves both their day and their budget.
Maria, the main character of the commercial is the epitome of a hyper-rational person who considers all scenarios with her mathematical thinking. With a personality inspired by some of the female characters that have recently entered pop culture, Maria becomes the ideal protagonist to launch McDonald's new platform: Home Menu Mix, a platform that highlights people's need for a good value for money.
This professional campaign titled 'Home Menu Mix' was published in Romania in March, 2023. It was created for the brand: McDonald's, by ad agency: DDB Romania. This Film and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
DDB Romania:
Executive Creative Director: Roxana Nita
Senior Art Director: Ana Ramona Tanasa
Senior Copywriter: Alexandru Iliescu
Strategy Director: Ioana Dobrinescu
Account Director: Georgiana Rotaru
Account Manager: Dana Popescu
McDonald’s Romania:
Marketing Director: Irina Angelescu
Marketing Manager: Alexandra Todirica
Marketing Manager: Lucia Rudaci
Digital Marketing Manager: Cosmina Tapliuc
Production agency: Multi Media Est
Director: Anton Groves
