For Every Beat of the Day

Agency: Publicis Groupe UAE


McDonald’s in the Gulf has launched McCafé’s new brand platform ‘For Every Beat of the Day’ to refresh consumers’ perception of the coffee brand. Deeply rooted in the 24-hour coffee culture, it encapsulates the energy and pulse of the young generation.
The campaign, which was created by Studio M – a Power of One unit by Publicis Groupe – is derived from the insight that young coffee drinkers feel invincible when armed with their go-to coffee in hand.

This professional campaign titled 'For Every Beat of the Day' was published in United Arab Emirates in March, 2022. It was created for the brand: McCafé, by ad agency: Publicis Groupe UAE. This Film medium campaign is related to the Food and Soft Drinks industries and contains 1 media asset. It was submitted over 1 year ago by Creative PR: Barbara Messer of Publicis Groupe.


Advertising Agency: Studio M, Dubai, United Arab Emirates



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