McDonald’s in the Gulf has launched McCafé’s new brand platform ‘For Every Beat of the Day’ to refresh consumers’ perception of the coffee brand. Deeply rooted in the 24-hour coffee culture, it encapsulates the energy and pulse of the young generation.
The campaign, which was created by Studio M – a Power of One unit by Publicis Groupe – is derived from the insight that young coffee drinkers feel invincible when armed with their go-to coffee in hand.
This professional campaign titled 'For Every Beat of the Day' was published in United Arab Emirates in March, 2022. It was created for the brand: McCafé, by ad agency: Publicis Groupe UAE. This Film medium campaign is related to the Food and Soft Drinks industries and contains 1 media asset. It was submitted over 1 year ago by Creative PR: Barbara Messer of Publicis Groupe.
Advertising Agency: Studio M, Dubai, United Arab Emirates