Holidays Deserve Pepsi
Description
PEPSI TAKES ON MILK AND COOKIES WITH PIZZA AND PEPSI ZERO SUGAR IN NEW TV SPOT
This week, Pepsi debuts “Holidays Deserve Pepsi,” challenging one of the holiday season’s most familiar traditions: milk and cookies for Santa. In the new :15, Santa finds fresh pizza and ice-cold Pepsi® Zero Sugar waiting for him instead and rewards the great-tasting pairing with a luxury blue sports car under the tree.
Pepsi is amplifying the TV spot with significant media across broadcast and streaming, social, audio, out-of-home and more, including NBC’s holiday Tree Lighting programming, Christmas Eve college football and Christmas Day NBA and NFL games. At retail, Pepsi will have 80% increased visibility vs YA through holiday packaging, displays, inventory and customer-specific programming throughout the season.
Pepsi® Vanilla & Cream and Pepsi® Zero Sugar Vanilla & Cream launched nationwide on October 18 with strong consumer reception. The limited-time flavors are supported by dedicated creative, social and creator content, paid media and sampling throughout the season. Beginning November 19, Pepsi will launch a limited-edition Pepsi Vanilla & Cream Holiday Bundle, available on Walmart.com, pairing the new flavors with holiday baking essentials and exclusive Pepsi merchandise.
ACROSS FOOTBALL: TAILGATING DESERVES PEPSI EXPANDS ACROSS NFL, COLLEGE, RETAIL + EXPERIENCES
Pepsi will continue to show up across one of Fall’s biggest food and gathering occasions: football. Tailgating Deserves Pepsi, which celebrates the fact that only the great taste of Pepsi can elevate the bold flavors of gameday, continues throughout the season across 15 NFL team partnerships with retail partnerships, new creative and fan experiences at Pepsi pour stadiums nationwide.
Pepsi, the official drink of the NFL, has partnered with Walmart on custom creative featuring NFL Legend Jerome Bettis, launching November 4 across Walmart.com and social channels and extending the football program through tailored retailer content.
Yes, Chef Tailgates Presented by Pepsi continues to pair gameday food, ice-cold Pepsi and live fan experiences on campuses nationwide, with upcoming stops at Florida on November 7 and Texas A&M on November 14.
Together, Pepsi fall football programming is delivering impact at retail, with 30% more point-of-sale presence vs YA.
This professional campaign titled ' Holidays Deserve Pepsi' was published in United States in November, 2026. It was created for the brand: Pepsi, . This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 3 minutes ago.
