Ho Ho Hack

School: The Pub School


What if every Christmas music video could turn into a Pepsi Store?
What if Christmas movies could turn into Pepsi Discounts?
What if our red rival Christmas ads could turn into our ads?

It sounds impossible right? But you know during Holiday Season even the impossible can be possible, just wish on a star, or think big. Long story short! We are going to hack absolutely all the Christmas content so that Pepsi becomes the star of the Holidays. Sorry, Coca Cola. It's our turn.

How did we do it? Simple. There is something that movies, series, videos, Tik Toks, stories, posters, coupons, and all content related to Holidays have in common: festive food, we used that insight in our favor and turned every space of the Holiday into a Pepsi experience.

Because celebrating Christmas is good, but celebrating with Pepsi is better.

Ho Ho Hack!

This student campaign titled 'Ho Ho Hack ' was published in Ecuador in April, 2024. It was created for the brand: Pepsi, by ad school: The Pub School. This Design, Digital, and Experiential media campaign is related to the Food, Movies, and Music industries and contains 6 media assets. It was submitted about 2 months ago by Daniela Cruz of MullenLowe Delta.


Advertising School: The Pub School, Quito, Ecuador
Copywriters: Daniela Cruz, Renato Salvador, Ingrid Vela
Art Directors: Daniel Orcés, Alvaro Calderón
Sound Designer: Renato Salvador


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