Louvre Abu Dhabi

Highway Gallery

Agency: TBWA


Here is how it worked:
The museum's top masterpieces were reproduced in giant frames and placed along the highway.
For each artwork, a special FM jammer powered by solar panels was installed. When drivers approached a billboard, the FM transmitter synchronized the car radios, triggering the Louvre Abu Dhabi museum audio guide.
Instantly, a story about the art piece would broadcast through their speakers.

This professional campaign titled 'Highway Gallery' was published in United Arab Emirates in July, 2018. It was created for the brand: Louvre Abu Dhabi, by ad agency: TBWA. This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates


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