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Samsung

Hide & Seek

Agency: Jung von Matt

Description

2019 Clio Juror: Isabel Stenner
For the launch of the new Samsung Galaxy S8 with infinity display, we aimed at bringing the new features into focus.
Thus the idea to start a “Hide & Seek” which only works with this unique phone and its infinity display was born.
The Phone was hid in places where every common phone would usually be seen within a second – but not the Galaxy S8 with a background merging seamlessly with the current surroundings.

This professional campaign titled 'Hide & Seek' was published in Switzerland in May, 2017. It was created for the brand: Samsung, by ad agency: Jung von Matt. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 3 years ago.

Credits

Advertising Agency: Jung von Matt/Limmat, Zürich, Switzerland
Creative Director: Lorenz Chlormann, Samuel Wicki
Art Director: Matthias Fürst
Copywriter: Isabel Stenner
Cinematographer: Marco Frei

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