Cirque du Solei

Science of Awe

Agency: Burson Cohn & Wolfe


2019 Clio Juror: Jeremy Baka
How do you turn something imperceptible, indescribable and unexplainable into something remarkably visual, truly meaningful and 100% attention-getting? For decades, audience members described Cirque Du Solei performances with one overriding word: “Awe.” But just what IS awe and why does it matter? A leading neuroscientist, a team of technologists and 280 live Cirque du Solei audience members decided to find out.

This professional campaign titled 'Science of Awe' was published in United States in August, 2018. It was created for the brand: Cirque du Solei, by ad agency: Burson Cohn & Wolfe. This Integrated medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: Burson Cohn & Wolfe, Austin, USA


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