Sometime Danger is Just Around the Corner
Sometime Danger is just around the corner
Sometime Danger is just around the corner
Description
Hidden Danger
Glaucoma is known as the silent thief of sight. It progresses quietly, often without noticeable symptoms, until irreversible vision loss has already begun.
This campaign draws a parallel between glaucoma and predators that remain hidden in plain sight. Just as our eyes can miss a camouflaged crocodile, a lion concealed in tall grass, or a scorpion blending into the sand, glaucoma can remain unnoticed until it's too late.
The message is simple: The most dangerous threats are often the ones we don't see.
Created for World Glaucoma Week, the campaign encourages people to recognize the importance of regular eye examinations, because early detection is the only way to protect sight before glaucoma silently steals it.
This professional campaign titled 'Hidden in Plain Sight' was published in India in March, 2024. It was created for the brand: SUN PHARMA, by ad agency: Artbot Advertising and FIlms. This Design, Film, and Print media campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted 15 minutes ago.
Credits
Advertising Agency : Artbot Advertising and Films Pvt. Ltd
Art Director : Manoj / Murali / Rajat / Geethanjali
Copy : Manoj Kamble
