"Your patient journey isn't a match!"
Description
Out on the pitch of healthcare, managing the patient journey is the ultimate team sport.
Every touchpoint is a pass. Every handoff is a play.
When coordination breaks down, the consequences are real: patients stuck in never-ending waiting room queues, missed appointments turning into costly no-shows, and escalations that never get properly addressed.
To bring out the idea that Firstpass helps healthcare teams solve all these problems, we took a visual twist in drawing a contextual analogy between what it is to coordinate well between teams to ensure the patient reaches his or her 'goal' in the patient journey, through this short and simple story. against the trending backdrop of the FIFA 2026 World Cup.
Running on LinkedIn: https://www.linkedin.com/posts/patientmanagement-patientexperience-patientjourney-ugcPost-7475489965179613185-x913/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAASgBRgBwqddiRiklLHkde0vmLwJJbc1rbI
This professional campaign titled '"Every patient touchpoint is a pass!"' was published in United Arab Emirates in June, 2026. It was created for the brand: Vectramind, by ad agency: Vectramind Internal Marketing. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 3 hours ago by Creative Director, Marketing Director of Communications, Content Head & Senior Creative: Cherry Koshy of Vectramind.
Credits
Advertising Agency: Vectramind Internal Marketing
Production Company: Vectramind Creative & MARCOMMS Team
Director of Marketing & Communications: Cherry Koshy
Copywriter/ Conceptualizer: Cherry Koshy
Art Director: DN Murthy, Sathvika Tipirneni, Cherry Koshy
CEO & Founder: Dr Murali Krishna
