ADVERTISING

Fundación Summer Canal 13

#GoodbyeCiberBullying

Agency: La Familia

Description

Every week in Chile, 3 teenagers commit suicide because of cyberbullying, one of the most memorable cases is Katy Summer's, a 16 year old young singer who took her own life in a Starbucks coffee shop in Santiago because of cyberbullying.
 
“I don't want to say goodbye” is her last song, which was created with more than 1,000 audio and video files of her life thanks to Artificial Intelligence and a music composer.
 
It's part of the #GoodbyeCiberBullying of La Familia agency for the Fundación Summer and Canal 13.
 
The press described the song as the "Cyberbullying anthem" and it was sung by hundreds of people in the Lollapalooza Chile festival. 
 
This also allowed school and university talks all over the country, which are currently held and her song is covered by students.

This professional campaign titled '#GoodbyeCiberBullying' was published in Chile in May, 2019. It was created for the brands: Canal 13 and Fundación Summer, by ad agency: La Familia. This Integrated medium campaign is related to the Media and Public Interest, NGO industries and contains 2 media assets. It was submitted over 3 years ago.

Credits

Advertising Agency: La Familia, Chile
Executive Creative Director: Sebastián Vildósola
Creative Directors: Diego Díaz,  Hans Wunkhaus, Sebastian Araya
Art Directors: Patricio Bustamante, Dennis Urtulla, Italo Arenas, Felipe López, Stefania Perot
Sound Producer: Atomica
Producer: El Living

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.