Children see the world differently

Agency: Moon


Awareness campaign for dog waste collection. Oblivious to the seriousness of the problem, many dog owners continue to let animals defecate in public space, without subsequently collecting the waste. A problem affecting the whole community.
Our challenge was to show, in a visually strong and impactful way, the problem magnified: when our children encounter dog waste. Exploring the children’s view of the world and the way the experience new things (especially small children) always putting their hands into their mouths, we have shown how dangerous the misconduct can be. Children can be infected by parasites, bacteria and viruses left by animals. In this way, we reinforce our main goal, that this misconduct is a public health issue.

This professional campaign titled 'Children see the world differently' was published in Portugal in October, 2020. It was created for the brand: CM OEIRAS, by ad agency: Moon. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 3 years ago by Art Director: Antonio Duarte of Moon.


Advertising Agency: Moon, Lisbon, Portugal
Creative Director: Tiago Rebelo
Art Director: David Sereno
Copywriter: Ricardo Teixeira
Account Manager: Maria Camacho
Post Production: Studio Nuts


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