Hello Las Vegas

Agency: DDB


With Super Bowl LVIII in Las Vegas sure to be the most exciting Super Bowl weekend of all time, Pepsi® is calling on fans to divulge their wildest secrets and stories to Los Angeles Rams' wide receiver Puka Nacua. Beginning Thursday, February 8 through Saturday, February 10, locals and visitors are invited to step into the larger-than-life Pepsi Big Game Vault on the world-famous Las Vegas Strip at the Grand Bazaar Shops on Las Vegas Blvd.

Complete with neon lights and exclusive prizes that would turn any Vegas jackpot winner's head, the Pepsi Big Game Vault will serve as a massive destination for fans at night to win unique prizes throughout Super Bowl LVIII weekend. But when the sun comes up on Saturday, the Vault will transform into Pepsi Sip City Secrets – a first-of-its-kind 'confessional' for football fans to anonymously make their Super Bowl weekend secrets disappear with Los Angeles Rams' wide receiver and Pepsi Zero Sugar NFL Rookie of the Year finalist Puka Nacua.

"The Super Bowl is always full of fan activities, but Pepsi Sip City Secrets will be one of the most legendary events of the weekend – especially in a city known for being over the top," says Puka Nacua. "I can't wait to meet many NFL fans and reward them with one-of-a-kind prizes in exchange for their wildest stories, and to team up with Pepsi to make those secrets disappear."

Whether you had too much fun during a night on the town or you skipped a family event to attend the Big Game, fans can leave their secrets behind at the Pepsi Big Game Vault and return to their unapologetic enjoyment of the best Super Bowl weekend yet.

This professional campaign titled 'Hello Las Vegas' was published in United States in February, 2024. It was created for the brand: Pepsico, by ad agency: DDB. This Experiential and Integrated media campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 21 days ago.


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