Heinz Ketchup Pour Perfectly

Agency: Rethink


The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been asking for years, and one search on YouTube will prove that the internet has tried just about everything. Well, our questions have finally been answered, as Heinz has broken its silence and given us the answer we’ve all been waiting for.
Introducing the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide you to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner.

This professional campaign titled 'Heinz Ketchup Pour Perfectly' was published in Canada in September, 2019. It was created for the brand: Heinz, by ad agency: Rethink. This Design medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 4 years ago.


Advertising Agency: Rethink, Canada
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman, Christina Yu
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Designer: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Broadcast Producer (in house): Alex Butt
Production Coordinator: Spencer Houghton
Production Company: Fuze Reps, Crimson Fish
Photographer: Adrian Armstrong
Retoucher: Adora Beatty
Editor: Dustin Gamble
Post Production House: R+D Productions
On-Line: R+D Productions
Grading: Alter Ego
Colourist: Conor Fisher
Audio House: Vapor RMW
Group Account Director: Amy Greenspoon
Account Director: Kai de Bruyn Kops
Account Manager: Sarah Shiff


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