Heart to Heart, let nothing keep us apart

Agency: Icon Advertising


The appreciation of sweetness in terms of taste is universal. From young to old, an exquisitely crafted visual will arouse tastebuds, encouraging the viewer to immediately seek out a sweet treat. With Besco, we’ve ensured to develop a visual that is simple yet sophisticated, highlighting the beautiful harmony between two key elements in every Besco biscuit.
With intricate attention to detail throughout the visual, together with pleasant and soothing colour schemes, we’ve ensured to present a visual that is more than just beautiful for the eyes.

This professional campaign titled 'Heart to Heart, let nothing keep us apart' was published in United Arab Emirates in August, 2021. It was created for the brand: Bisco, by ad agency: Icon Advertising. This Print medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted about 2 years ago by SENIOR ART DIRECTOR: HOSSAM of ICON ADVERTISING.


Advertising Agency: Icon Advertising, Dubai, United Arab Emirates
Creative Director: Firas O.Tirhi
Associate Creative Director: Hossam Anwar
Copywriter: Rajeevan Vickneswaran
Art Director: Ahmed Shaker
Concept Artist: Ahmed Ali
Creative Retoucher: Hesham Adel
3D Artist: Momen Elwan

Massimo Dutti


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