Healthy Oil. Safe Meal.

This campaign is a cooking oil safety awareness campaign built on one simple truth:
Good food can still be dangerous when cooked with bad oil.
It uses familiar, delicious-looking fried foods and subtly turns them into unsettling visual metaphors to show that overheated, reused, or unhealthy oil can hide real health risks behind taste, colour, and crunch.

The campaign’s goal is to make people pause before eating and ask:
“What oil was this cooked with?”