Description
The campaign is based on an increasingly common trend among children: creating and customizing their own pizzas within Roblox. Drawing on this insight, Papa John’s decided to bring those creations from the virtual world into the real world, giving children the chance to turn their dream pizza into a real one.
This is how “PAPA JOHNBLOX” was born—a campaign that connects the Roblox universe with that of Papa John’s. The campaign invites kids to share a screenshot or image of the pizza they created in Roblox on their Instagram Stories, tagging the brand. Based on their creations, they can receive a real Papa Box to enjoy their pizza outside the game.
With “PAPA JOHNBLOX,” Papa John’s aims to celebrate children’s creativity, showing that some creations don’t have to stay in the game—they can become something delicious in real life.
This professional campaign titled 'Papa Johnblox' was published in Peru in August, 2026. It was created for the brand: Papa John's, by ad agency: Valor Socios de Marcas. This Content, Digital, and Experiential media campaign is related to the Food and Gaming industries and contains 2 media assets. It was submitted about 8 hours ago by Senior Creative / Art Director: Piero Roncall of VALOR.
Credits
Advertising Agency: VALOR, Lima, Peru
Managing Director: Eduardo Poppe
Planning Director and Partner: Rodrigo Revoredo
Chief Creative Officer and Partner: Juan Pablo Peschiera
Creative Director: Tony Cruz
Senior Creative / Art Director: Piero Roncall
Senior Copywriter: Kevin Cruz
Account Directors: Romi Flores
Account Executive: Analí Córdova
Designer/Animator: Fiorella Salazar
Social Media: Mari Castro
Client:
Brand Manager: Carla Lercari
Brand Lead: Giomar Carrillo
Brand Executive: Claudia Núñez
Brand Analyst: Raquel Díaz
Digital Analyst: Valery Obeso
Unit Manager: Jorge G.
