Description
Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy.
On Carrefour's "Healthy Map", players can heal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition.
This professional campaign titled 'Healthy Map' was published in France in July, 2021. It was created for the brand: Carrefour, by ad agency: Publicis. This Digital medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 3 years ago.
Credits
Advertising Agency: Publicis Conseil, Paris, France
Account Team: Marie Wallet, Pascale Beyssier, Andréa Bastianelli
Creative Team: Marco Venturelli, Jean-François Goize, Edgar Heusch, Morgan Carrio
Strategic Team: Christophe Defaye, Lydia Tamarat
Social Media Team: Gautier Rennes, Shems Chqoubi
Influence: CTZAR
Account Team: Camille Olivier, Marie-Charlotte Mathieu, Mayssam Kaado
