Health Can't Wait

"Health Can't Wait" is built around a clear message: in a world where many things can be put off until later, taking care of your health should not be one of them. The campaign encourages people to make prevention an everyday habit rather than something they turn to only once a problem arises. This idea is further expressed through the tagline "In sickness and in health", reflecting Alan's commitment to supporting its members over the long term, both when they are healthy, through prevention, and when they need care.

The film, starring Mbappé himself, contrasts everyday situations that can be put off until later, however health matters, on the contrary, require immediate attention. The concept is also brought to life through split-screen visuals illustrating the two sides of the campaign's tagline. The film is directed by Brendan Vaughan, known for his work on campaigns for Nike, Oakley, BMW, Mercedes-Benz and Beats by Dre.