Description
A campaign for Shorebirds kombucha that challenges stereotypes of masculinity. Directed by Bo Barrett, an emotion-first director and co-founder of 1994, the work helped shift the brand's audience from 90/10 to 70/30 female/male over a year.
This professional campaign titled 'Your Grandpa's Men' was published in United States in March, 2025. It was created for the brand: Shorebirds, by ad agency: 1994. This Film medium campaign is related to the Alcoholic Drinks and Drinks (Non Alcoholic) industries and contains no media assets. It was submitted less than a minute ago.
Credits
Brand: Shorebirds
Production Company: 1994
Director: Bo Barrett
Executive Producer: Christina Birdsall
Director of Photography: Tamara Santos
