Have you Heard It?

Agency: TBWA\Entelia


It's all about that crunchy bite and the unique McDonald's vibe!

Launching the new McDonald's McCrispy, a juicy and tender 100% chicken breast fillet, coated in a homemade golden-brown breading that has a distinctively loud crunchy bite... It's here to create some noise whenever enjoyed!

Everyone's ready to hear it! The McCrispy takes center stage, the mikes are open, the crowd's impatiently waiting... and then the first bite, the first crunch of the McCrispy in Cyprus - all performed by Christos Mastoras, a multi-awarded Greek artist! The TVC continues with a highly energetic tune, created and performed by the artist.
An icon meets an icon and everyone's lovin' it!

This professional campaign titled 'Have you Heard It?' was published in Cyprus in February, 2024. It was created for the brand: McDonald's, by ad agency: TBWA\Entelia. This 360° and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 months ago.


Concept/Creative Direction: Louis Katsantonis
Strategic Direction/Supervision: Nicoletta Vlasiou
Brand Leader: Marilia Kouma
Art Director: Georgia Evagorou

Production Company: SEMIO Productions
Executive Director: Pavlos Neocleous
Executive Producer: Alexia Makrides Neocleous
Director: Christos Kanakis
Director of Photography: Alexis Kanakis
Production Manager: Christiana Kafaridou
Unit Manager: Alexia Alexandrou
Production Coordinator: Fotini Tsakiri
Art Director: Lisa Tsouloupas
Casting Director: Julia Constantinou (CAST Agency)
Styling: Notis Panayiotou & Panos Albanis
Post-Production Manager: Marilena Karkampoulia
Senior Editor: Giorgos Panteli
Motion Graphics & Compositing: Myria Adamou & Annita Ellina
Colourist: Andrei Gordeev


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