Harlem shake, Ice bucket challenge

Agency: TBWA


Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake.

This professional campaign titled 'Harlem shake, Ice bucket challenge' was published in United Arab Emirates in February, 2017. It was created for the brand: Connect, by ad agency: TBWA. This Film medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted about 7 years ago.


Advertising Agency: TBWA\RAAD, Dubai, UAE
Chief Creative Officer: Walid Kanaan
Executive Creative Director: Fouad Abdel Malak
Creative Directors: Manuel Borde, Krix Berberian
Art Director: Oswaldo Sa
Production Company: Focus Films
Producer: Julien Masri
Director: Jad Aouad


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