Living Yards

The Loft - False Promises



A statement on the current situation in the Egyptian real estate market, "False Promises" is a campaign that distinguishes The Loft from the competition who thrive on false promises or simply failing to deliver on time!

This professional campaign titled 'The Loft - False Promises' was published in Egypt in March, 2022. It was created for the brand: Living Yards, by ad agency: VISION ADVERTISING. This Digital and Film media campaign is related to the Real Estate industry and contains 1 media asset. It was submitted over 1 year ago by Vision Advertising of Vision Advertising.


Client: Living Yards Developments
Agency: Vision Advertising

Managing Director: Hamza Azzam
Creative Director: Ashraf Foda
Account Manager: Aseel Fakhouri
Art Director: Abdallah Oraby
Copywriter: Rowaida Osama
Account Executive: Omar Shiry

Special thanks to Mohamed Sabry Abaza

Director: Mahmoud Shokry Abou Emira
DOP: Mihai Marius
Producer: Moayad Elshenawy
Production Manager: Eslam Khalaf
1st AD: Magdy Kishk
2nd AD: Ahmed Hegazy
Line Producer: Donia Refaat
Art Director: Eslam Hassan
Asst. Art Director: Pery Nour El Din
Stylist: Howaida Wagdy
Casting Agency: Omar Seven

Post House: LZRD
Editor: Ahmed Elsherbini
Color Grading: Karim Mira
Online: Mohammed Magdy & Aya Nasr
Line Producer: Samar Hegazy

Sound Studio: The Garage
Sound Design: Hosni Ali
VO Talent: Mostafa El Reedi


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