Description
In collaboration with Rapid Peaks GmbH, we created a fully CGI video designed to introduce a new car model while marking the beginning of the winter sports season.
The project combines automotive elegance with a winter landscape, transforming a simple drive into a visual seasonal greeting.
CREATIVE IDEA
The film unfolds in a vast snowy environment rendered entirely in CGI. A sleek vehicle glides smoothly across the pristine landscape, moving with precision and controlled power.
As the car drives forward, it leaves behind unusual tire tracks in the snow. At first, the marks appear random and abstract, creating curiosity about their pattern.
In the final moment, the camera slowly pulls back to reveal the full composition:
the tracks form a clear message carved into the snow — “Happy Season.”
This professional campaign titled 'Happy Season CGI Automotive Campaign' was published in Germany, Multinational Europe, and United States in June, 2026. It was created for the brand: BMW, by ad agency: HAUT CGI. This Content medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 2 hours ago.
Credits
Advertising Agency: Rapid Peaks GmbH
Production Company: HAUT CGI Video Production
