In the province of Quebec, Canada, most residential leases come to an end on the very same day. As a result, over 100K households pack their belongings and move into their new homes on what Quebecers refer to as “Moving Day”. To celebrate this unique tradition, McDonald’s Canada and Cossette brought to life a creative campaign to remind guests from across the province to treat themselves to McDelivery on an otherwise undoubtedly hectic day. The campaign was created by Cossette, and rolled out in print, out-of-home and social.
This professional campaign titled 'Happy Moving Day' was published in Canada in August, 2020. It was created for the brand: McDonald's, by ad agency: Cossette. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 3 years ago by Daphné Cousineau of Cossette.
Advertising Agency: Cossette, Montréal, Canada