Usually, knife and fork are necessary eating utensils – but not exactly safe, fun or kid-friendly. The ad celebrates the fact that for a Happy Meal, kids can ditch these, because they already have everything they need: their fingers. No wonder it’s the most popular children’s meal on the planet...
This professional campaign titled 'Happy Meal' was published in Austria in March, 2018. It was created for the brand: McDonald's, by ad agency: DDB. This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: DDB Wien, Vienna, Austria
Creative Director / Copywriter: Andreas Spielvogel
Creative Director / Art Director: Thomas Tatzl
Art Director: Kai Weyer
Photographer: Sabine Wehinger / Viennapaint