For every Happy Meal, there is a book for children as an alternative to the classic Happy Meal Toys. In this respect, McDonald's is one of the largest retailers of children's books in Austria.
This professional campaign titled 'Happy Brainfood' was published in Austria in June, 2021. It was created for the brand: McDonald's, by ad agency: DDB. This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago by Executive Creative Director: Thomas Tatzl of DDB Wien.
Advertising Agency: DDB Wien, Vienna, Austria
Executive Creative Director: Andreas Spielvogel, Thomas Tatzl
Creative Director: Babette Brunner