ADVERTISING

HandsAway

Handsaway App

Agency: TBWA

Description

In a current athmosphere where sexist and sexual assaults are massively denounced by more and more women (#MeToo), French start-up HandsAway pursues the struggle started 18 months ago by releasing a video to make its voice heard against sexual harassment.
Gender-based street harassment, sexually explicit content, sexist remarks, stalking, flashing and assault has become pretty familiar in our streets. This video gives voice to women who describe in their words the ordinary violence of daily life. We can hear echo of their voices while the images speak from themselves…
This film was made using real women’s stories. This campaign by TBWA\Paris aims to point out the banalization of sexist and/or sexual language and gestures against women everyday.

This professional campaign titled 'Handsaway App' was published in France in January, 2018. It was created for the brand: HandsAway, by ad agency: TBWA. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: TBWA\Paris, Paris, France
Client Team: Alma Guirao
Account Management: Luc Bourgery, Jonathan Serog, Solène Pilliard
Creative Directors: Benjamin Marchal, Faustin Claverie
Copywriter: Antoine Colin
Art Director: Ingrid Varetz
Chief Executive Officer TBWA\Else:Maxime Boiron
Producer: Jennifer Bauche
Dir Prod: Teva François
Film Director: Bishop and Gruber
First Assistant Director: Greg Barachin
Casting Director: Sonia Cascino
Chief Operator: Pierre Edelmann
Steadicam: Mathieu Caudroy
Video Editor: Quentin Collombet
Color Grading: Arthur Paux
Motion Design: Bastien Malmanche
Post prod: Melanie Bernard, François Schmith
Shooting Supervisor: Arthur Lemaître
Track 3D: Gregory Paraige, Fredéric Mayer, Stéphane Richez
Modelling: Jimmy Cavé, Kevin Monthureux
Finale Texture: Laurent Guérin
Video Animation: Romuald Caudroit, Clémentine Car, Ilan Fitoussi, Sarah Youssef Abdelshahid
Composting: Jean Mathieu Senecca, François Théron
Sound Producing: TBWA/Else
Head of Music / Sound: Olivier Lefebvre
Sound / Music Producer: Thomas Anduze
Compositor: Max Labarthe
Mix: Vendôme Uhl
Recording: Alexis Venot, Vendôme Uhl

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