Description
Consentis and HandsAway, two benchmark associations that work daily raising awareness across all generations about the importance of consent, today unveil their first joint campaign produced by TBWA\Paris: IF IT’S NOT YES, IT’S NO!
If the two associations have joined forces it is in particular to make a big impact, but especially to make a lot of noise. Indeed, education around consent must no longer be a minor subject, particularly in view of the recent report from the High Council for Equality between Women and Men which was published on January 23 and which provides a critical look at the state of play in France on issues of sexism.
Among the most striking figures, 33% of women surveyed have already had sex at the insistence of their partner, when they did not want to. This figure demonstrates at the highest level the importance of educating from the youngest generations and the need to constantly remind people of the importance of consent, to change mentalities and behaviours.
This professional campaign titled 'Decoding Women' was published in France in March, 2023. It was created for the brands: Consentis and HandsAway, by ad agency: TBWA\Paris. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Client : Lucile Dupuy, Vassilia Mattei, Domitille Raveau, Benjamin Puygrenier, Miguel Neves Da Costa
Agency : Jonathan Serog, Julia Montagu
Social Media Manager : Eleonore Berthier- Milot
ECD : Benjamin Marchal et Faustin Claverie
AD : Julia Deshayes
Copy writer : Léna Monceau
Motion designer : Nicolas Duval
Production : \Else
CEO \Else : Maxime Boiron
TV Producer : Léa Gosselin
Head of music and sound : Olivier Lefebvre
Sound Director : Fanny Mithois
Art buyer : Marie Leborgne
Illustrator : Swindler&Swindler
