Hands of Innovation
Hand of Generosity
Hands of Tradition
Description
Made Proudly in the UAE, Pakhi's Enhances Hand Care Luxury
Discover Pakhi's, a local and sustainable luxury personal care brand inspired by the beauty of the Middle East.
Pakhi’s is a newly launched local luxury personal care brand set to redefine hand care standards in the Middle East. With fragrances inspired by the captivating heritage of the Middle East, it proudly bears the label of being crafted in the UAE.
Campaign - Our hands are more than just a part of our body; they are storytellers. They carry the tales of our rich traditions, our acts of generosity, our spirit of innovation, and our moments of strength. Each hand has a unique story, reflecting the vibrant culture and their daily life. The imagery was chosen to reflect the integral stories & culture of the Middle East.
Through Pakhi’s, we celebrate the essence of our hands, honoring their role in preserving our heritage, sharing kindness, driving progress, and showcasing resilience. Pakhi’s - because every story deserves the best care.
This professional campaign titled 'Hands That Tell A Story' was published in United Arab Emirates in August, 2024. It was created for the brand: Pakhi's, by ad agency: The Brand Tribe. This 360°, Content, and Digital media campaign is related to the Beauty and Health industries and contains 3 media assets. It was submitted over 1 year ago by Anamika Arun of Brand Tribe.
Credits
Advertising Agency : The Brand Tribe, Dubai
Founder & Chief Storyteller - Anamika Arun
Art Director: Rahul Soni
Account Manager - Jigyasa Jha
