The objective was to present a new line of dog food with full vitamins, so we were searching places where owners and their dogs spent a lot of time and we came up with an idea to put a few dogs in those places, but they had tied up in their neck a human arm so we can prove the power and strength of the new dog food.
This professional campaign titled 'Hand' was published in Peru in May, 2010. It was created for the brand: Wong Dog Food, by ad agency: FCB. This Ambient medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Mayo Draft FCB, Peru
General Creative Directors: Ricardo Ortiz, Germán Garrido
Creative Director: Alejandro "Lato" La Torre
Art Director: Jorge Romero
Copywriter: Alejandro "Lato" La Torre
BTL Executive: Sandra Goicochea