Nuestra esencia

The UN warns about the threat of extinction of the Kichwa language due to the lack of intergenerational transmission and its limited exposure. In response to this concerning situation, the independent agency Bba Ecuador, together with Pizza Hut, has launched an ingenious campaign to transform our communication in favor of Ecuador's linguistic richness.

This creative initiative incorporates Kichwa into menus, social networks, and discount codes, not only encouraging the use of indigenous languages but also promoting their dissemination and appreciation. The campaign aims to create a significant and lasting impact by bringing this ancestral language closer to new generations in an innovative and accessible way, thus celebrating the country's cultural diversity.