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Pizza Hut

Nuestra esencia

Agency: BBA Ecuador

Description

The UN warns about the threat of extinction of the Kichwa language due to the lack of intergenerational transmission and its limited exposure. In response to this concerning situation, the independent agency Bba Ecuador, together with Pizza Hut, has launched an ingenious campaign to transform our communication in favor of Ecuador's linguistic richness.

This creative initiative incorporates Kichwa into menus, social networks, and discount codes, not only encouraging the use of indigenous languages but also promoting their dissemination and appreciation. The campaign aims to create a significant and lasting impact by bringing this ancestral language closer to new generations in an innovative and accessible way, thus celebrating the country's cultural diversity.

This professional campaign titled 'Nuestra esencia' was published in Ecuador in February, 2024. It was created for the brand: Pizza Hut, by ad agency: BBA Ecuador. This Direct, Experiential, and OOH Outdoor media campaign is related to the Delivery Services and Food industries and contains 2 media assets. It was submitted 27 days ago.

Credits

Executive Creative Director: Bryan Recalde
General Account Director: Francisca Frisch
Account Director: Andrea Espinoza
Creative/Editor: Carlos David Rivas
Copywriter: Ana Cristina Andrade
Photographer: Álex Jácome

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