The product is a non-alcoholic beer by Heineken, who sponsored Euro2020 and said thanks to Saint-Petersburg city for hospitality on championship event. The company projected on the Palace Bridge information for fans every night. This event provided the part of global "cheers for all fans" campaign. The TV commercial broadcasted in the time of the soccer championship and said "thanks" to competition of the fans.
This professional campaign titled 'Heineken 0.0 Euro2020' was published in Russia in June, 2021. It was created for the brand: Heineken, by ad agency: Great Advertising Group. This Integrated medium campaign is related to the Non-Alcoholic Drinks industry and contains 3 media assets. It was submitted over 1 year ago by Sr. Art Director: Alexey Butakov of Great Advertising Group.
Advertising Agency: Great Advertising Group, Saint Petersburg, Russian Federation
Director: Alexey Butakov
Dop: Artem Dzharayan
Cg: Dmitry Titkin
Copywriter: Dmitry Kovalev