Mug Root Beer • Baskin Robbins
We Sent a Root Beer Float to the Edge of Space
Description
PepsiCo’s MUG Root Beer and Baskin-Robbins have teamed up to celebrate National Root Beer Float Day with an ambitious attempt to set a new world record by sending a root beer float to the edge of space. Using a high-altitude balloon, the brands aim to surpass the current record of 114,100 feet and answer the playful question of whether a root beer float really floats in space. Fans can watch the attempt through MUG Root Beer’s social channels.
Alongside the record attempt, the brands are bringing the celebration back to Earth with a limited-time tasting experience in Los Angeles. Participating Baskin-Robbins locations are offering three exclusive MUG Root Beer Float Flights — Fruity, Nutty and Candy — each featuring a trio of mini root beer floats made with MUG Root Beer paired with different ice cream flavours.
The campaign combines a headline-grabbing stunt with an in-store activation to generate excitement around National Root Beer Float Day. By pairing a world-record attempt with exclusive menu items, MUG Root Beer and Baskin-Robbins aim to celebrate the iconic dessert while giving fans both a spectacle to watch and a new way to enjoy the classic float.
This professional campaign titled 'We Sent a Root Beer Float to the Edge of Space' was published in United States in August, 2026. It was created for the brands: Baskin Robbins and Mug Root Beer, . This Film medium campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 1 media asset. It was submitted 5 minutes ago.
