Description
Inspired by everyday habits that feel like memes, Guardians of the ATM turns those gestures into a humorous and empathetic campaign. As part of BCP’s financial education platform, it sends a clear message: the bank takes your safety more seriously.
This professional campaign titled 'Guardians of the ATM' was published in Peru in April, 2025. It was created for the brand: BCP, by ad agency: TBWA Perú. This Print medium campaign is related to the Finance, Other, and Public Interest industries and contains 3 media assets. It was submitted about 2 months ago.
Credits
TBWA PERÚ
CEO: Pilar Dufour
VP: Jorge Santibañez
Executive Creative Directors: Fernando Zagales / Juan Mesz
Creative Directors: Kevin Contreras / Daniel Saavedra / Víctor Luna
Copywriters: Renzo Chumpen / Jefferson Porras
Art Directors: Guillermo Ramos / José Roque
Brand VP: Jimena Gordillo
Executive Producers: Isabella Zolezzi / Dayra Tapia
Photographer: Alex Freundt
BCP
Marketing Manager: Anna Lenka Jáuregui
Deputy Brand Strategy Manager: André Lésevic
Assistant Deputy Manager of Communications: Camila Encomendero
