People hate people that only talk about themselves, and the same happens with brands. BCP is the only bank that prefers to ask people what they want.
This professional campaign titled 'Lout' was published in Bolivia in June, 2019. It was created for the brand: BCP, by ad agency: Ogilvy. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: Ogilvy, La Paz, Bolivia
Creative Director: Henry Medina
Head of Strategy & Planning: Milenka Maldonado
Copywriter: Henry Medina
Graphic Designer: Germán Pongo
Executive Producer: Pedro Pablo Escobar
Director: Claudio Durán
Photographer: Sebastián Fernández
Art Director: Mariana Sandoval