Description
U.S. tennis stars Taylor Fritz, Madison Keys and Frances Tiafoe teamed up with TikTok sensation Noah Beck for a social-first campaign aimed at launching La Roche-Posay’s new high-performance sport sunscreen.
“Club La Roche-Posay” – developed by independent creative agency AnalogFolk and produced by Untold Fable – was created to promote the premium skincare brand’s new Anthelios UV Pro Sport Sunscreen and tackle online misinformation about sun safety.
Driven by the insight that Gen Z and millennial consumers feel overwhelmed by sun safety misinformation on platforms like TikTok, the campaign shifts the narrative from fear-based messaging to an aspirational, sport-driven approach, empowering active audiences to embrace smart skincare.
“Club La Roche-Posay” transports viewers to a fictional, French-inspired American country club, creating a surreal and sun-drenched environment where active lifestyles and smart skincare go hand-in-hand.
The new campaign for the sport-focused sunscreen shows a unique experience where members can engage with pro tennis players, relax poolside with influencers and receive skin consultations from a resident dermatologist.
This professional campaign titled 'Club La Roche-Posay' was published in United States in May, 2025. It was created for the brand: La Roche Posay, by ad agencies: AnalogFolk and Untold Fable. This Content, Digital, and Film media campaign is related to the Beauty and Health industries and contains 1 media asset. It was submitted 7 months ago.
Credits
Agency: AnalogFolk
Creative director: Matt Mitchell
Creative team: Jake Doran, Lara Redmer, Lyndsay Cooper
Designer: Darren Custance-Jones
Business lead: Emma Rosenbaum
Agency producer: Natalie Dobbin
Production company: Untold Fable
Director: Hot Icarus – Wij Travers and Giles Rozier
Senior producer: Ben Londesbrough
Editor: Simon Rodgers
Producer: Alexandra Odriozola
Photographer: Mary Beth Koeth
