Ro x Charles Barkley "Big Mouth

Young Hero's recent creative campaign for Ro, the leading direct-to-patient telehealth company, featuring celebrity GLP-1 ambassador Charles Barkley. The ad campaign, directed by Brandon “Beedy” Pierce—known for his celebrity-fueled Dunkin’ DunKings spots—leans into Barkley’s signature humor. Titled “Big Mouth,” the ad campaign blurs the line between behind-the-scenes and on-screen chaos, showing Ro’s attempt to film a weight loss ad constantly interrupted by Barkley being, well, Barkley. The first commercial of 3 (already on Youtube) will be airing during the NBA playoffs.

Ro’s partnership with Barkley is especially personal for the NBA Hall of Famer, who previously lost 50 pounds on a GLP-1 medication – but like many Americans, faced serious challenges maintaining access. When he was unable to continue treatment, he regained much of the weight he worked so hard to lose. Now, Barkley’s turning to Ro for a fresh start, as he partners with Ro to take control of his health once again. Drawn to Ro’s reliable access to medication, ongoing medical support, and convenient care, Barkley is hopeful that this new approach will inspire others seeking accessible, sustainable treatment.