Greek Islands Are Beautiful. But Not That Beautiful

Every summer, more than two people lose their lives every single day on the roads of the Greek islands. Many of them are tourists on scooters, ATVs or rental vehicles. To raise awareness, we created the campaign “Greek Islands Are Beautiful” — a powerful reminder that no matter how postcard-perfect these places look, they are not beautiful enough to be the last thing you ever see.

Shot with cinematic imagery that mirrors the charm of Greek tourism, the TV spot gradually reveals the often unseen, tragic side of these summer destinations.

The campaign launched during peak tourist season, with nationwide outdoor placements (airports, ports, metro stations, ferries, buses), national TV airings, and a geo-targeted social media campaign focused on visitors and locals across the Greek islands.