Gracias Messi

YPF, together with Isla Buenos Aires, presents "Gracias Messi" (Thank You, Messi), a heartfelt tribute to Leo's career.

"When it comes to honoring and recognizing the greatest player of all time, any adjective falls short. Because nothing can do justice to his career. Messi truly changed the lives of all Argentinians. That's why, on this sixth World Cup, it was the perfect moment to set adjectives aside and simply say 'thank you' for fulfilling the dream of millions of Argentinians, including his own," said Greco and Gamba, CCOs at Isla.

"One more tribute to our brand ambassador, who, as the piece says, is already a heritage of world football. There's no way to convey how happy he made all of us Argentinians. Still, at YPF we tried to do it with this message," added Agustina Pelfini.

"Producing this piece entirely in-house using AI, thanks to the enormous talent of Juanpe and Javi Lourenço, was a way to show how artificial intelligence can open up new creative possibilities and streamline processes, without giving up the craft that connects with people," stated Rodrigo Grau, co-founder of ISLA.