Brits aren't big fans of foreign-language titles, except for those hyped & trending. 'Coz who wants FOMO, right? Now, how do we show that they're missing out so much more? We use their favorite guilty pleasure—gossip.
GossFlix turns non-English show plots into juicy drama to get UK subscribers hooked & streaming. We spread the campaign across places where they regularly get their tea, like trashy magazines, drama accounts, and gossip talk shows.
This student campaign titled 'Gossflix' was published in Germany in March, 2022. It was created for the brand: Netflix, by ad school: Miami Ad School Europe. This 360°, Integrated, and Print media campaign is related to the Recreation, Leisure industry and contains 5 media assets. It was submitted 6 months ago by Copywriter: Rafter Manguiat.
Advertising Agency (School): Miami Ad School Europe, Berlin, Germany
Art Director: Selina Coorens
Art Director: Katie Eugster
Copywriter: Rafter Manguiat