Description
The dog food category has become complicated, filled with competing claims and ever-changing health trends that leave owners unsure about what really matters. In a new campaign, the PEDIGREE® brand is reminding all pet parents that the dog they grew up with was probably fed PEDIGREE – a testament to the brand’s quality nutrition over the years.
The campaign is a celebration of our relationship with our dogs throughout the years. It brings together real childhood photographs and films from pet parents around the world to create an authentic celebration of the goodness of dogs and the food they know and love.
The Good Then, Better Now platform will initially launch in the US across social, TV, print and AV, with more to come later this year
Simon Vicars, Colenso BBDO Chief Creative Officer:
"A childhood dog holds a powerful place in people’s hearts. They probably ran all day, played non-stop and lived a happy life. And, chances are, they probably ate PEDIGREE. Over the last decade, pet nutrition has become increasingly complicated. By using the power of nostalgia, we hope to trigger the realisation that our food has always been good.”
This professional campaign titled 'Good Then, Better Now' was published in United States in April, 2026. It was created for the brands: Mars Petcare and Pedigree, by ad agency: Colenso BBDO. This Film medium campaign is related to the Pets industry and contains 2 media assets. It was submitted 12 minutes ago.
