Description
BetVictor spotlights its new creative platform in its biggest AV campaign to date, marking the first work from newly appointed agencies Barn Door Studios and Bountiful Cow.
BVGroup’s flagship brand, BetVictor, has launched a new brand campaign, “For All Your Favourite Things”, celebrating the uncomplicated thrill of sport and betting, and reinforcing the brand’s role as a trusted companion for fans.
Created by Barn Door Studios and set to authentic visuals of sporting events, the campaign features a rewrite of the classic song “My Favourite Things” from The Sound of Music, with the lyrics capturing peoples’ favourite things around sport and betting, from crunching tackles and last-minute winners to the simple pleasure of placing a bet.
The campaign launches during this weekend's biggest Premier League games, airing alongside standout fixtures including Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.
Media activity, led by Bountiful Cow, represents BetVictor’s largest AV investment to date. A new partnership with Sky will see the brand integrated into premium live sport, on-demand entertainment, YouTube channels and targeted digital placements via Sky Advance.
The plan also includes a data-led SVOD and BVOD strategy spanning ITVX, Channel 4, Prime Video and Netflix, alongside digital and social platforms. Using Bountiful Cow’s Connect planning platform, the agency has built and activated bespoke audiences of sports fans to ensure BetVictor appears in the right place at the right time.
This professional campaign titled 'For All Your Favourite Things' was published in United Kingdom in April, 2026. It was created for the brand: BetVictor, by ad agencies: Barn Door and Bountiful Cow. This Film medium campaign is related to the Gambling and Sports industries and contains 1 media asset. It was submitted 5 minutes ago.
Credits
Brand: BetVictor
Richard Walters, Director of Brand & Creative
Adam Davenport, Head of BetVictor UK/Ireland and Parimatch UK
Ben Walker, Creative Consultancy
Creative Agency: Barn Door
CCO – Matt Lever
Copywriter - Lawrence Bushell
Producer - Joe Bagnall / Victoria Keenan
Business Director – Katie Beardsley
Designer – Jim Townsend
Production Company: Barn Door Films
Director - Jim Gilchrist
Producer - Tex Travi
DOP - Luke Jacobs
Editing – TenThree
Offline Editor – Billy Mead
Colourist – Mattheiu Toullet @ Company 3
Media Agency: Bountiful Cow
Head of Planning - Oliver Clarke
Account Director - Angus Barthorp
Post-Production: No.8
VFX Supervisor – Jim Allen / Rob Peacock
VFX Producer – Charlotte Griffin
Sound Engineer – Sam Robson
SFX Producer - Karen Noden
Music Supervisor - Hywel Evans
Music Company: Treehouse Music Productions
Music Arranger - Chris Hill
