Many coffee lovers like to enjoy their McDonald’s coffee in the evening (e.g. grab a cup on their way home from work). However, some of them are afraid of drinking coffee after a certain time – they worry the caffeine will keep them up at night. So they give it a pass. Not so with our product from McCafé: It’s caffeine-free enjoyment and ensures a „good-night to-go“.
This professional campaign titled 'Good night to go' was published in Austria in December, 2016. It was created for the brand: McDonald's, by ad agency: DDB. This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: DDB, Wien, Austria
Creative Directors / Copywriters: Thomas Tatzl, Andreas Spielvogel
Art Director: Babette Brunner